Nearly 10 million views in 2 months
Korean Air wanted to capture true stories of brilliant, creative, international individuals rooted in their home, Seoul, South Korea. So we focused in on the creative heart of South Korea and featured these artists in a series of two short-form videos.
These films racked up nearly 10 million views in the first two months of their release on Facebook alone!
K-Pop with Kicks
"K-Pop with Kicks" follows Min Ji on her journey to taekwondo mastery, which led her to a brand new dance-form with her dance crew, K-Tigers.
Coming Home to Kimchi
In "Coming Home to Kimchi," Chef Joo back home from his Michelin Star restaurant in London, to explore the culinary architecture that makes up the skyline of his home of Seoul.
The Stories Within, with BBC StoryWorks
Three Global Artists Connect with Seoul
After the success of the previous two branded content films, PNXT partnered with BBC StoryWorks again to produce a new series of three branded content films as part of a new 2019 campaign “Uniquely Korean” for Korean Air and its Go Korean brand platform.
The series titled Korean Connections tells the stories of three expatriates who have relocated from their countries of origin and have now based themselves in Korea. Featuring street photographer, Noe Alonzo, well-known for his night photography; Chef Manual Manazo, owner of the popular restaurant ‘The Xef’; and fashion designer, Sandra Meynier Kang, creator of SMK, an eco-friendly and sustainable fashion brand.
Where will your story take us?
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